Social media in East Africa has become a powerful lens through which fame, influence, and culture intersect. From musicians to entrepreneurs, the region boasts personalities whose online presence reaches millions. We profile the six most followed figures in the EAC with over 5 million followers.
1. Diamond Platnumz (@diamondplatnumz) – Tanzania | 18.8M Followers
Diamond Platnumz is not just a musician; he is a phenomenon. Known for his hit songs across East Africa and the Swahili-speaking world, Diamond’s influence extends beyond music into fashion, business, and philanthropy. With 18.8 million Instagram followers, he dominates regional digital culture. Diamond has used his platform to launch new artists, highlight Tanzanian culture, and advocate for social causes.
2. Millard Ayo (@millardayo) – Tanzania | 15.5M Followers
A leading media personality and broadcaster, Millard Ayo has cultivated a massive following by blending news, entertainment, and lifestyle content. His influence is rooted in his ability to engage audiences across the EAC with relatable commentary and breaking news updates. His 15.5 million followers make him one of the most trusted voices online in the region.
3. Zari Hassan (@zarithebosslady) – Uganda | 12.6M Followers
Socialite, entrepreneur, and mother of six, Zari Hassan has transformed her personal brand into a regional powerhouse. With 12.6 million followers, she dominates social media in Uganda and beyond, sharing glimpses of her luxurious lifestyle, family moments, and business ventures. Zari’s digital influence has earned her the reputation of a role model for female entrepreneurship in East Africa.
4. Lupita Nyong’o (@lupitanyongo) – Kenya | 11.4M Followers
Oscar-winning actress Lupita Nyong’o is an international icon whose Kenyan roots and global acclaim make her a formidable social media presence. With 11.4 million followers, she uses her platform not only to promote her acting projects but also to advocate for African representation, women’s rights, and cultural awareness. Lupita bridges Hollywood glamour and African authenticity in the digital space.
5. Hamisa Mobetto (@hamisamobetto) – Tanzania | 11.2M Followers
A singer, model, and fashion influencer, Hamisa Mobetto has leveraged Instagram to showcase both her music career and lifestyle brand. With over 11.2 million followers, she engages a wide audience across Tanzania and East Africa. Hamisa represents a new generation of multi-talented stars using social media to expand their reach and influence.
6. Eric Omondi (@ericomondi) – Kenya | 5.0M Followers
Eric Omondi is one of East Africa’s most beloved comedians, known for his skits, social commentary, and live performances. His 5 million Instagram followers follow him for humor, cultural insight, and engagement with trending topics. Eric’s social media prowess allows him to connect with fans directly, solidifying his status as a household name in Kenya and the region.
Digital Influence: What This Tells Us About East Africa
• Tanzania dominates the top ranks, showing the country’s music and entertainment industry’s reach across borders.
• Kenya leverages international fame (Lupita Nyong’o) and homegrown comedy (Eric Omondi) for influence.
• Uganda proves that lifestyle and entrepreneurship (Zari Hassan) can command massive online attention.
These six figures demonstrate that East African influence is no longer confined to borders. Their digital platforms are not just for entertainment—they shape trends, inspire communities, and amplify cultural narratives across the continent.
🌍 Most Followed Social Media Influencers in Underrepresented EAC Countries
Seychelles
• @anyuta_rai – With 3.1 million followers, Anyuta Rai is the most followed influencer in Seychelles, known for her engaging content that resonates with a wide audience.
• @island_natalie – This account has 1 million followers, showcasing the beauty and culture of Seychelles through captivating visuals.
• @rawapathetic – With 462.8K followers, this influencer offers a unique perspective on life in Seychelles, blending personal experiences with local insights.
Djibouti
• @sammii_bal0ch – Leading Djibouti’s social media scene, Sammii Bal0ch boasts 78.7K followers, sharing content that highlights local culture and lifestyle.
• @naaawaal_ – A makeup artist with a growing following, Nawal offers beauty tutorials and product reviews, contributing to the beauty community in Djibouti.
Ethiopia
• @mekdes_tsegaye_official – As Ethiopia’s most popular influencer, Mekdes Tsegaye has 745.8K followers, engaging audiences with lifestyle and fashion content.
• @blenbeauty_ – With 234.6K followers, Blen Beauty shares beauty tips and skincare routines, becoming a trusted voice in Ethiopia’s beauty industry.
• @michaelfassil – A rising star with 17.3K followers, Michael Fassil offers a mix of travel and lifestyle content, appealing to a diverse audience.
South Sudan
• @penton_keah – Leading the social media scene in South Sudan, Penton Keah has 2.2 million followers, known for his engaging content that resonates with a wide audience.
Somalia
• @_jamaaad – With 1.3 million followers, Jamaaad is Somalia’s most influential Instagram personality, sharing content that reflects the country’s rich culture and heritage.
• @adnahenna123 – This account has 1.1 million followers, offering a blend of fashion, lifestyle, and cultural content that appeals to a broad audience.
• @mohamedhas0san – With 1 million followers, Mohamed Hassan shares insights into Somali culture, fashion, and daily life, engaging a diverse audience.
These influencers are shaping the digital narratives of their respective countries, providing platforms for cultural expression, lifestyle inspiration, and social engagement. Their growing followings reflect the dynamic and evolving nature of social media in the East African region.
East Africa’s Social Media Titans: Who’s Leading the Digital Charge?
